Marketing Coordinator at TAXA Outdoor

Working in the outdoor and travel industry wasn't just a career choice for me; it was living out a lifelong dream. From the moment I can remember, I've been captivated by exploration and adventure. Growing up in my landlocked hometown of Houston, Texas, I developed an obsession with the outdoor industry early on, dreaming of the sand, surf, and slopes. As a child, I avidly followed the World Surf League and immersed myself in content produced by brands like GoPro, Roxy, O'Niell, Rip Curl, and Burton Snowboards. Having the opportunity to work at TAXA Outdoors and market a lifestyle I love was nothing short of a dream come true. I had the privilege to integrate my personal enthusiasm for the outdoors into my professional endeavors, striving to inspire others to embark on their own adventures and connect with the beauty of the natural world.

It was a privilege to integrate my personal enthusiasm for the outdoors into my professional endeavors, striving to inspire others to embark on their own adventures and connect with the beauty of the natural world. In my role as a Marketing Coordinator, I played a pivotal part in achieving a 157.4% increase in engagement and a 47.5% increase in audience growth across various social media platforms. I spearheaded content creation efforts that showcased the unique culture and personality of the brand, fostering authentic connections with our audience. Furthermore, I honed my skills in copywriting, email marketing, influencer and ambassador relations, event planning, and collaborated closely with the Public Relations team, contributing significantly to our overall success.